About BBB

Remarkable for the decades of experience we bring to the table, the BBB Team and Committee bring incredible knowledge, connections and commitment to the BBB Club.
Expertise extends across travel, property, business and finance, to philanthropy, fashion, music, art, hospitality, concierge, luxury goods and so much more.
The team
Ben Arnold – Founder and Managing Director

Ben co-founded SORTED Personal Management in 2004: starting life as a PA service assisting high profile talent from the arts, entertainment and creative industries, SORTED soon developed a staffing side to the business, placing permanent support staff in both business and private environments, and since 2010 has hosted the private SORTED network, enabling candidates to collaborate and connect with exclusive service providers. In 2017, Ben launched Arc Advisory with a focus on sourcing senior managerial talent for family offices.  BBB is the culmination of the last 20yrs. Ben loves a club and clearly enjoys working with women…

Jenna Jones – Content & Communications

With over ten years’ content and editorial experience under her belt, Jenna brings a wealth of knowledge and understanding of the luxury lifestyle sector to the BBB table. Possessing a strong passion for the beauty of the written word, Jenna loves nothing more than to bring brands to life through inspiring content and an educated tone of voice. With an unbridled sense of adventure at heart, Jenna has recently made the move from London to Brighton and spends her free time daydreaming on the beach and discovering the best spots in town for a cocktail (or two).

Alex Popoff – BBB Boutique, Events and Philanthropy

Alex has accumulated almost 20 years working on the frontline of the Arts and Entertainment worlds, starting off in music journalism and photography before moving over to artist management, looking after the lives and careers of global recording artists. Going freelance, Alex dipped her toe into Private PA work with HNW individuals and music clients, before joining BBB. Alex runs Member / Partner Events and the BBB Boutique, with an additional focus on Philanthropy. She loves a good social – a prerequisite of any BBB team member!

Fleur Couwenbergh – Membership

Following 15 years flying around the world with the fashion industry, Fleur settled roots in West London and unpacked her bags of experience into luxury retail, first at fabled Coco Ribbon, followed by a decade as Manager of Melissa Odabash’s flagship boutique looking after Melissa’s VIP clients in the most intimate of settings and finally hired as ‘Mother Hen’ at Graham & Green. Having stepped away from Retail in 2020, Fleur’s now applying her considerable talents and charm in the support of the BBB Membership. 

Anya Cooklin-Lofting - Contributing Editor

Anya is a freelance writer and editor specialising in lifestyle, culture and the arts, producing a regular column for The Independent amongst other titles. She also helps brands to discover their identities through language and storytelling, working closely with company founders as a consultant to educate their audiences and amplify their messages. Since graduating from Durham University with a degree in Philosophy, Anya has also worked in PR and communications and currently directs the press office at a boutique London agency. Anya brings a keen eye for detail to the BBB table with her penchant for punctuation, grip on grammar and adoration for alliteration. Away from her laptop, she can be found in North London cafés, sipping oat milk flat whites with a battered book of her own.

Amira Hashish - Contributing Editor

Amira Hashish is the founder of content, creative and events agency Rapport which works with global design and lifestyle brands to shape their narrative through compelling stories and experiences. Whether curating a design themed cultural programme for the Borough of Hackney, throwing a supper club for Babylonstoren Wines to celebrate Chelsea Flower Show or launching a leading publication in New York, Amira thrives on telling tales and bringing people together. Amira was previously Executive Editor of the Evening Standard, where she continues to write a Homes & Property column. She also pens regular interiors and travel columns for Suitcase Magazine, Waitrose Weekend and The Independent. Amira was also editor of the Independent's Lifestyle Lowdown magazine.

Heather Darnell – Finance Director

After graduating in Philosophy from McGill University in Montreal, Heather started her career as a Financial Analyst for the world’s largest affinity marketer and has since worked in her native US, Canada and the UK, across the Finance, Operations and Tech sectors. Setting up Ask-The-Boss in 2003, Heather works as the external FD for start-ups and SMEs in various industries, from skincare brands to ground-breaking tech companies and has been working with Ben and SORTED since 2006. Straight talking, Heather knows when to apply the brakes but equally, relishes a challenge and always finds a solution!

Diana Cherry – Travel

With over 15 years’ experience working in Travel, half of them spent in the ultra-luxury sector, Di has an impressive track-record working with some of the world’s most prestigious luxury brands and high-profile clients and brings exceptional operational experience and a deep understanding of ‘big picture’ global luxury travel. Ben and Di have collaborated for many years and with Di’s business partner Sally Marchant at Saranta Associates, have curated an unparalleled collection of specialist Travel Partners (from Wellness to City Breaks, Ski to Private Islands), offering their unique talents and expertise to BBB Members.

Battered Black Book
A Members Club, by invitation only, that offers priceless access to a coveted portfolio of contacts and services, sourced solely from first-class recommendations and referrals.