About BBB
Remarkable for the decades of experience we bring to the table, the BBB Team and Committee bring incredible knowledge, connections and commitment to the BBB Club.
Expertise extends across travel, property, business and finance, to philanthropy, fashion, music, art, hospitality, concierge, luxury goods and so much more.
The team
Ben Arnold – Founder and Managing Director

Ben co-founded SORTED Personal Management in 2004: starting life as a PA service assisting high profile talent from the arts, entertainment and creative industries, SORTED soon developed a staffing side to the business, placing permanent support staff in both business and private environments, and since 2010 has hosted the private SORTED network, enabling candidates to collaborate and connect with exclusive service providers. In 2017, Ben launched Arc Advisory with a focus on sourcing senior managerial talent for family offices.  BBB is the culmination of the last 20yrs. Ben loves a club and clearly enjoys working with women…

Alex Popoff – Content & Communications

Alex has accumulated almost 20 years working on the frontline of the arts and entertainment worlds, starting off in music journalism and photography before moving over to artist management, looking after the lives and careers of global recording artists. Going freelance, Alex dipped her toe into Private PA work with HNW individuals and music clients, before joining BBB as Head of Content & Communications. Having been on both sides of the fence, Alex has useful insight to bond Members and Partners. She loves a good social event – a prerequisite of any BBB team member!

Fleur Couwenbergh – Membership

Following 15 years flying around the world with the fashion industry, Fleur settled roots in West London and unpacked her bags of experience into luxury retail, first at fabled Coco Ribbon, followed by a decade as Manager of Melissa Odabash’s flagship boutique looking after Melissa’s VIP clients in the most intimate of settings and finally hired as ‘Mother Hen’ at Graham & Green. Having stepped away from Retail in 2020, Fleur’s now applying her considerable talents and charm in the support of the BBB Membership. 

Heather Darnell – Finance Director

After graduating in Philosophy from McGill University in Montreal, Heather started her career as a Financial Analyst for the world’s largest affinity marketer and has since worked in her native US, Canada and the UK, across the Finance, Operations and Tech sectors. Setting up Ask-The-Boss in 2003, Heather works as the external FD for start-ups and SMEs in various industries, from skincare brands to ground-breaking tech companies and has been working with Ben and SORTED since 2006. Straight talking, Heather knows when to apply the brakes but equally, relishes a challenge and always finds a solution!

Diana Cherry – Travel

With over 15 years’ experience working in Travel, half of them spent in the ultra-luxury sector, Di has an impressive track-record working with some of the world’s most prestigious luxury brands and high-profile clients and brings exceptional operational experience and a deep understanding of ‘big picture’ global luxury travel. Ben and Di have collaborated for many years and with Di’s business partner Sally Marchant at Saranta Associates, have curated an unparalleled collection of specialist Travel Partners (from Wellness to City Breaks, Ski to Private Islands), offering their unique talents and expertise to BBB Members.

Jenna Jones – Content & Communications

With over ten years’ content and editorial experience under her belt, Jenna brings a wealth of knowledge and understanding of the luxury lifestyle sector to the BBB table. Possessing a strong passion for the beauty of the written word, Jenna loves nothing more than to bring brands to life through inspiring content and an educated tone of voice. With an unbridled sense of adventure at heart, Jenna has recently made the move from London to Brighton and spends her free time daydreaming on the beach and discovering the best spots in town for a cocktail (or two).

Battered Black Book
A Members Club, by invitation only, that offers priceless access to a coveted portfolio of contacts and services, sourced solely from first-class recommendations and referrals.