Where to Travel in 2025 With Suite DNA

What could be more exciting than exploring far flung corners of the globe. An exhilarating adventure that incorporates local cultures and unique experiences unknown to the everyday traveller. An off the beaten track exploration that opens your eyes to what this magical world has to offer. To find out how to make this dream a reality, we sat down with Henry Comyn, Co-Founder and MD of Joro Experiences to talk experiential travel, sustainable efforts, top travel tips and dream destinations…

For someone new to Joro, could you explain what you do and how it all began?

We are a dedicated team of travel specialists committed to crafting and delivering extraordinary adventures across the globe on both land and sea. Combining our specialist knowledge, trusted connections, and years of expertise, we aim to transport our clients from their everyday lives into unforgettable moments.

Our journey began with a clear vision: to provide deeper, more enriching travel experiences. Whether it’s a challenging solo expedition, a fortnight-long celebration, or a multi-year sabbatical, we strive to take our clients on journeys that go beyond the ordinary. In a world that feels increasingly familiar, we focus on uncovering the unexpected to make travel extraordinary once more. We continue to push the boundaries of what travel can be, ensuring each adventure is as unique and memorable as the individuals we serve.

From concept to completion, how does the process work?

At Joro, understanding our client’s desires, dreams, and needs is fundamental to our process. It all begins with an initial call, during which we delve into the client’s preferences and aspirations for their trip. Based on this conversation, our travel team proposes one (or several) destinations tailored to the client’s requests. We then invite feedback on this initial proposal, refining and tweaking it until the client gives approval.

Throughout this process, we collaborate with trusted suppliers to craft a completely bespoke proposal. If there are opportunities for clients to support local communities or engage in scientific research, we highlight these options.

Once the final itinerary and costs are agreed upon, we present everything for sign-off. However, our work doesn’t stop there. We continue to fine-tune the itinerary, ensuring it remains uniquely tailored to the client’s needs.

Our travel designers are available 24/7 to support the client when the trip is underway. In some cases, a member of the Joro team may even accompany the client, providing hosting and on-the-ground assistance.

After trip completion, we hold a feedback call with the client to gather insights and suggestions for future improvements, as well as discussing travel plans for the future. Our design team may also create photo albums of the trip to send to clients acting as a memento of their journey, and videos may also be crafted from footage captured during the trip.

Do you think factors like purpose, discovery and adventure have become more important to clients in recent years (post covid)? Are people looking for more of an experience when they travel rather than just an all-inclusive break?

Since covid, we have noticed that our clients are seeking experiential journeys that offer learning, immersion and growth opportunities; which may be achieved through intrepid adventure and discovery. Our clients have also become increasingly more interested in capturing their experiences using professional photographers and videographers.

Group travel has become more popular since covid, with the purpose of creating meaningful connections; be it with local guides, extended family and/or specialist hosts.

You pride yourselves on being a sustainable travel company and a force for good. How does that manifest itself in what you do and the services you provide?

At Joro, through our actions and services, we strive to be a force for good, ensuring that each journey not only enriches our clients but also contributes positively to the world we explore. As a proud B Corporation (since 2021), Joro operates with a steadfast commitment to both people and the planet. We ensure our travel practices positively impact the environments and communities we are privileged to work with, all while maintaining an exclusive, all-encompassing experience for our clients.

Travel is a fundamental human desire, but with that comes the responsibility to understand and protect our world. This understanding led to the founding of The Conscious Travel Foundation, a testament to our dedication to sustainable travel practices and ongoing efforts to make a positive difference.

For someone looking to dip their toe into experiential travel what would you recommend?

Our travel designers have come up with many ideas; here are just a few of them:

East Africa: Experience a blend of safari adventures and meaningful community involvement.

Norway: Enjoy a mix of adventure activities, dramatic fjords and cultural experiences on a Norway charter.

Sri Lanka: A perfect introduction to cultural experiences with its rich history, vibrant local life and diverse landscapes.

Central America: Ideal for USA-based clients seeking a ‘soft entry’ into experiential travel – offering diving, wildlife encounters and a fusion of gastronomic and cultural experiences.

Papua New Guinea, Solomon Islands and Vanuatu: Perfect for the more adventurous traveller, where you can truly immerse yourself in wilderness and enjoy unparalleled natural beauty and cultural authenticity.

These destinations provide a varied and enriching introduction to experiential travel, allowing you to explore and connect with the world in meaningful ways.

And finally, what’s next for Joro? Any exciting plans in the pipeline that you can share with the BBB community?

We’ve got a really exciting summer coming up – with trips happening across the globe, from intimate family gatherings to large celebrations. We’re also working on a new website and branding, which we hope to launch towards the end of the year. Most excitingly, it’s been great working with several BBB members, and we look forward to our continued collaboration, creating wonderful moments for our clients.

Your Guide to a Resilient Secure Lifestyle

Here at UMBRA, we are thrilled to share our knowledge on something very close to our hearts: Emotional Security. At UMBRA, we’re all about equipping you with the tools for a Secure Lifestyle, and this emerging pillar is vital in today’s ever-changing world.

Why Emotional Security?

Emotional Security is the 4th pillar of UMBRA’s 4 Pillar approach to security (physical, digital and reputational being the others). It is all about feeling safe, confident, and free from anxiety. In our fast-paced world, where challenges abound, maintaining this balance is crucial. Having navigated my own path through optimising my physical, mental, and cognitive health, I’ve seen first-hand how these areas intertwine. At UMBRA, we believe a holistic approach to security includes emotional wellbeing at the core. 

The Importance of Resilience

According to the World Health Organization, one in four people faces mental health challenges at any time. This highlights the importance of resilience, especially in the face of the risks we all face in the modern world. We’ve noticed that individuals with lower emotional resilience often experience more security issues, especially among younger clients. That’s why we prioritise building this resilience, making it the frontline of holistic security.

Our Toolkit for Emotional Resilience

At UMBRA, we’re committed to helping you foster emotional resilience. Here’s a glimpse of our toolkit, featuring some of the best emotional support and wellness practices from around the globe. We are a proudly best of British business, but the team can tailor this to wherever you are in the world and wherever you regularly travel to and from:

Therapies & Wellness

1. HBOT (Oxygen Chambers): Available at the Hum2n and Grey Wolfe clinics in London, these sessions support healing and wellness.
2. Infrared Saunas: Check out London Cryo for a rejuvenating experience that promotes relaxation and detoxification.
3. Cryotherapy: Embrace cold therapy with ice baths or cold showers. LUMI’s at-home pod makes this accessible every day
4. Breathwork: Explore the Wim Hof method for breath control and cold exposure, boosting both mind and body.
5. IV Vitamin Infusions: we love a health boost with infusions packed with nutrients like NAD and B12 to enhance your vitality.
6. Morning Routine: Enjoy sunlight and movement each morning to reset your circadian rhythms and energize your day. How you start the day defines how you sleep.

Nutrition

1. Holistic Health Consultations: we love Gut Philosophy who offer comprehensive consultations, including blood panels to tailor your nutrition plan.
2. Supplements: From Moju Ginger shots to Bulletproof coffee, maintain high ketone levels for optimal brain function. I add MCT oil to mine every morning for a brain boost.
3. Functional Foods: Incorporate adaptogenic coffees like London Nootropics and vibrant greens from Vitalgreens into your diet.
4. Collagen and Hydration: Enhance your health with Marine or Bovine Collagen, along with Ancient & Brave’s True Hydration.

Reading & Learning

1. Books: Dive into titles like “Super Human” by Dave Asprey or “Why We Sleep” by Matthew Walker for insights into biohacking and wellness.
2. Podcasts: Explore data-driven podcasts like Huberman Lab for a deeper understanding of health and performance.

Wearables & Tools

1. Health Monitors: Track your well-being with OURA Rings or Whoop bands.
2. Blue Light Blocking Glasses: Protect your eyes with options like Red Light Rising.
3. Glucose Monitoring: From Zoe to Supersapiens – try looking at any foods that spike your sugar with real-time insights into how your diet affects your mood and energy.
4. Home Saunas: Experience the benefits of an infrared sauna at home with brands like MiHi.

Brain & Mental Performance

1. Therapy Options: We recommend starting with CBT or exploring innovative approaches like Brain Spotting.
2. Cognitive Enhancement: London Holistics and SOFOS offer cutting-edge holistic guidance & cognitive performance optimization.

Fitness & Community Engagement

1. Fitness Focused: Whether in London or beyond, we connect you with top trainers and gyms. Movement is key at every stage of life.
2. Community Involvement: Giving back through volunteering or joining community interest and growth mindset groups like Toastmasters can enhance your well-being and slow cognitive aging.

Building Trust & Understanding

Our approach is rooted in trust. We work closely with clients to explain how emotional security impacts all areas of life—physical, digital, and reputational. By building emotional resilience, we help you navigate risks more effectively.

Join Us on This Journey

At UMBRA, we’re not just about security but about thriving. Our Emotional Security pillar is here to support your journey. Whether through personalised therapy programs or community connections, we’re dedicated to your resilience and overall well-being.

If you’re ready to explore Emotional Security and enhance your lifestyle, reach out to us. Our Head of Emotional Security is eager to connect and guide you.

From all of us at UMBRA, we wish you strength and resilience on your path to emotional security. Let’s thrive together!