What could be more exciting than exploring far flung corners of the globe. An exhilarating adventure that incorporates local cultures and unique experiences unknown to the everyday traveller. An off the beaten track exploration that opens your eyes to what this magical world has to offer. To find out how to make this dream a reality, we sat down with Henry Comyn, Co-Founder and MD of Joro Experiences to talk experiential travel, sustainable efforts, top travel tips and dream destinations…
For someone new to Joro, could you explain what you do and how it all began?
We are a dedicated team of travel specialists committed to crafting and delivering extraordinary adventures across the globe on both land and sea. Combining our specialist knowledge, trusted connections, and years of expertise, we aim to transport our clients from their everyday lives into unforgettable moments.
Our journey began with a clear vision: to provide deeper, more enriching travel experiences. Whether it’s a challenging solo expedition, a fortnight-long celebration, or a multi-year sabbatical, we strive to take our clients on journeys that go beyond the ordinary. In a world that feels increasingly familiar, we focus on uncovering the unexpected to make travel extraordinary once more. We continue to push the boundaries of what travel can be, ensuring each adventure is as unique and memorable as the individuals we serve.
From concept to completion, how does the process work?
At Joro, understanding our client’s desires, dreams, and needs is fundamental to our process. It all begins with an initial call, during which we delve into the client’s preferences and aspirations for their trip. Based on this conversation, our travel team proposes one (or several) destinations tailored to the client’s requests. We then invite feedback on this initial proposal, refining and tweaking it until the client gives approval.
Throughout this process, we collaborate with trusted suppliers to craft a completely bespoke proposal. If there are opportunities for clients to support local communities or engage in scientific research, we highlight these options.
Once the final itinerary and costs are agreed upon, we present everything for sign-off. However, our work doesn’t stop there. We continue to fine-tune the itinerary, ensuring it remains uniquely tailored to the client’s needs.
Our travel designers are available 24/7 to support the client when the trip is underway. In some cases, a member of the Joro team may even accompany the client, providing hosting and on-the-ground assistance.
After trip completion, we hold a feedback call with the client to gather insights and suggestions for future improvements, as well as discussing travel plans for the future. Our design team may also create photo albums of the trip to send to clients acting as a memento of their journey, and videos may also be crafted from footage captured during the trip.
Do you think factors like purpose, discovery and adventure have become more important to clients in recent years (post covid)? Are people looking for more of an experience when they travel rather than just an all-inclusive break?
Since covid, we have noticed that our clients are seeking experiential journeys that offer learning, immersion and growth opportunities; which may be achieved through intrepid adventure and discovery. Our clients have also become increasingly more interested in capturing their experiences using professional photographers and videographers.
Group travel has become more popular since covid, with the purpose of creating meaningful connections; be it with local guides, extended family and/or specialist hosts.
You pride yourselves on being a sustainable travel company and a force for good. How does that manifest itself in what you do and the services you provide?
At Joro, through our actions and services, we strive to be a force for good, ensuring that each journey not only enriches our clients but also contributes positively to the world we explore. As a proud B Corporation (since 2021), Joro operates with a steadfast commitment to both people and the planet. We ensure our travel practices positively impact the environments and communities we are privileged to work with, all while maintaining an exclusive, all-encompassing experience for our clients.
Travel is a fundamental human desire, but with that comes the responsibility to understand and protect our world. This understanding led to the founding of The Conscious Travel Foundation, a testament to our dedication to sustainable travel practices and ongoing efforts to make a positive difference.
For someone looking to dip their toe into experiential travel what would you recommend?
Our travel designers have come up with many ideas; here are just a few of them:
East Africa: Experience a blend of safari adventures and meaningful community involvement.
Norway: Enjoy a mix of adventure activities, dramatic fjords and cultural experiences on a Norway charter.
Sri Lanka: A perfect introduction to cultural experiences with its rich history, vibrant local life and diverse landscapes.
Central America: Ideal for USA-based clients seeking a ‘soft entry’ into experiential travel – offering diving, wildlife encounters and a fusion of gastronomic and cultural experiences.
Papua New Guinea, Solomon Islands and Vanuatu: Perfect for the more adventurous traveller, where you can truly immerse yourself in wilderness and enjoy unparalleled natural beauty and cultural authenticity.
These destinations provide a varied and enriching introduction to experiential travel, allowing you to explore and connect with the world in meaningful ways.
And finally, what’s next for Joro? Any exciting plans in the pipeline that you can share with the BBB community?
We’ve got a really exciting summer coming up – with trips happening across the globe, from intimate family gatherings to large celebrations. We’re also working on a new website and branding, which we hope to launch towards the end of the year. Most excitingly, it’s been great working with several BBB members, and we look forward to our continued collaboration, creating wonderful moments for our clients.
Summer Experiences With Beyond Curated
Throughout travel month we’ll be taking you around the globe but today we’re celebrating all that the great city of London has to offer with a look at some of the inspired summer experiences on offer from Beyond Curated.
Designed to inspire and uplift, Beyond Curated crafts the very finest private British heritage and cultural experiences. Through immersive and historical experiences, they bring an extensive understanding of the luxury world to you and merge it with a passion for storytelling, beauty and refined culture to create ‘heirloom memories’ that will be treasured for generations.
So if an adventure a little closer to home is calling your name, read on to find out more about their top three experiences…
Royal Palaces, Dazzling Jewels & Afternoon Tea
A magnificent classic Rolls Royce VI, featured in ‘The Crown’, will be your elegant limousine for the day.
The doors of Kensington Palace open exclusively for you to enjoy a private, expert-led tour through the stunning State Apartments and the rooms in which Queen Victoria grew up. Discover the life of the young Queen and her regal predecessors who lived here.
Enjoy privileged access within a royal heritage jeweller, renowned for creating the crowns and tiaras worn by centuries of British royals. In a beautiful private salon their history will be revealed. Try on the magnificent archive tiaras worn by monarchs and senior royals including the late Queen Elizabeth II and Princess Diana, whilst sipping champagne and enjoying refreshments.
Onwards to one of London’s most exclusive private members clubs, a historic Georgian Mansion with a rich and colourful history. Marvel in the beauty of the period features and painted ceilings as you savour a sumptuous traditional Afternoon Tea in the Drawing Rooms.
Enjoy fascinating stories about the British royal family through the ages with expert insights into the current monarchy, as shared by a royal author. Delve into the worlds of monarchs including the Elizabethans and Tudors and learn how the royals enjoy taking Afternoon Tea. The author will sign and dedicate her book for our guests.
Sir Winston Churchill’s London
Visit the amazing historic Churchill War Rooms to enjoy a private experience with an expert curator, before the rooms open to the public.
Step behind the glass and discover this unique time capsule and its original treasures, as history unfolds and the events that shaped the outcome of the war come to life, exclusively for our guests.
Meet our Churchill expert for a walking tour from Westminster to St James’s, discovering where Churchill worked, was married and lived. Walking across Horse Guards Parade and through St James’s Park via Buckingham Palace and St James’s Palace, guests will enjoy some of the most beautiful parts of London.
You’ll visit Churchill’s favourite haunts and places of historic significance along St James’s, including where Churchill shopped for his hats, shoes and cigars. VIP guests may join the experience in a secret location with Churchill connections!
A vintage Humber Pullman limousine awaits guests in front of St James’s Palace, making for an excellent photo opportunity. En route the chauffeur will share details of the car’s history and how Churchill was regularly driven in just such an elegant and rare British car.
Embark on a private tour of St Paul’s Cathedral to enjoy an in-depth behind the scenes experience. See the Dean’s Staircase as featured in Harry Potter and Mission Impossible, as well as the Library and Great Model, all off limits to the general public.
Optional lunch experience: Dine like Churchill at the iconic Savoy Grill seated at Churchill’s favourite table.
Bond & Beyond – An Immersive Dining Experience
Welcome to a day of Bond-themed glamour, intrigue and indulgence. Inspired by the novels of Ian Fleming and the films of Bond, guests will be immersed in the stylish world of Special Agent 007.
A bespoke private lunch awaits at Scott’s of Mayfair, a British institution and a firm favourite of Mr Bond and his creator, Ian Fleming. Savour five exquisite courses paired with Bond’s favourite drinks, including Beluga Caviar and Dom Perignon among the curated selection. Each course will be introduced by our Bond and culinary expert, who has an encyclopaedic knowledge of all things Bond.
A surprise special guest will then share fascinating tales of her career and time spent starring beside Sean Connery and Roger Moore in two Bond films! Be immersed in the world of espionage as an ex-Detective Inspector divulges spy ‘secrets and insights on MI5 and MI6. As part of the immersive fun, guests will learn the art of lock-picking and how to take fingerprints! Discover how and where the dishes feature in both the novels and films and enjoy unique insights and storytelling which will immerse you in the stylish world of 007. An illusionist will entertain with Bond-themed magic!
After lunch, a beautiful private boat is at your service. Cruise along the Thames taking in spectacular views of London and the iconic settings of famous Bond scenes, including MI6, the Houses of Parliament and Westminster Bridge whilst sipping Bond’s favourite champagne.
Where to Travel in 2025 With Suite DNA
At Suite DNA, our passion for travel drives us to curate unparalleled experiences and unforgettable stays at some of the world’s finest hotels and villas. So as we look ahead to 2025, we thought what better time to share our wish list with you? With incredible expert partners on the ground all over the world and personal relationships with hotels, we can always guarantee a trip of the lifetime. So please join us as we unveil our favourites, blending our unique desires with unforgettable experiences to hopefully provide you with all the inspiration you need for your next great adventure…
Katy revels in the joy of new adventures
Phoebe’s lifelong passion is fuelled by her global family connections
Celine thrives on discovering hidden gems.
Embrace Nature & Adventure
Islas Secas, Panama: Phoebe’s dream destination for 2024 is Islas Secas, a secluded resort surrounded by 14 volcanic islands. This is an unparalleled and undiscovered nature experience with 750 species of fish, 80 species of birds and 128 plant species as well as whale sharks, giant manta, humpback whales and bottlenose dolphins. You have free rein to adventure at this incredible destination. If she could wave a magic wand, Phoebe would transport herself to this idyllic retreat.
Ranch at Rock Creek, Montana: Katy dreams of becoming a cowgirl in the breathtaking landscapes of Montana. Ideal for spring and summer, Ranch at Rock Creek immerses you in nature and adventure on horseback, bikes, skis, snowmobiles as well as tons of other activities. This destination is about getting away from it all, putting the screens away and reconnecting with nature. “Pretending I’m 18 again” has never sounded so appealing.
Amandira in Raja Ampat: Set sail on Aman’s luxury yacht, Amandira, complete with the luxury of your own Dive Master for scuba diving. Great for teenagers, you can become PADI certified during your trip. Imagine exploring the vibrant marine life of Raja Ampat, diving into crystal-clear waters, and relaxing on a yacht designed for ultimate comfort and elegance. It’s at the top of Katy’s wish list for excitement and adventure.
Cultural & Luxurious Escapes
South Korea – Seoul and Jeju Island: Celine is drawn to the vibrant K-Pop culture and serene beauty of South Korea. With its blend of dynamic city life in Seoul and the tranquil landscapes of Jeju Island, this fascinating destination remains undiscovered by European travellers. It’s the perfect place for those inspired by South Korean cinema or wanting something completely different and our experts on the ground are the best!
Thailand: Phoebe wishes to explore Thailand and is excited to stay at Four Seasons Resort Chiang Mai. Known for its diverse landscapes and rich culture, an adventure here can take you from the Mekong River and elephant country of Chiang Mai to the turquoise waters of the James Bond islands in the South. And the food! Celine had the best rice of her life there for $5 USD (contact us and we’ll share our secrets).
Il Reschio, Umbria: Experience the historical charm of Il Reschio, a unique hotel set in a restored fortress in the heart of Umbria. It’s been awarded multiple Conde Nast Travel awards for a reason. Celine recommends this destination for its awe-inspiring countryside, olive groves, vineyards, and incredible cuisine. It’s a place where history and luxury converge to create an unforgettable experience and with its villa and activities, it’s perfect for a family getaway.
Exclusive & Unique Adventures
Antarctica: Want to see Polar Bears? Head off to the untouched beauty of the polar regions with our pick of the best expedition companies, ensuring you travel on the most luxurious and high tech ships. Celine is desperate to see the untouched seas of Greenland and smell whales. There are so many of these majestic creatures that the boats have to carefully navigate the waters around them. This is a once-in-a-lifetime adventure.
Badrutt’s Palace Hotel, St. Moritz: Phoebe craves the mountains in summer and Barrett’s is long on her wish list. It may have something to do with the lake in the hotel’s back garden and the backdrop of stunning mountains. Hike in the morning, paddle board on the lake in the afternoon and spa before cocktails and dinner.
Hike through the Himalayas and retreat at Ananda Wellness: Healing for the mind body and soul. No phones, no GPS, no music, aside from chanting monks – just you and our expert guide in the middle of the most beautiful landscapes on earth. Katy’s dream destination for 2025. We go where others don’t, staying away from the tourist trail. The majestic Himalayas offer both physical challenges and spiritual renewal, making it a journey of a lifetime. Complete your adventure with a stay at Ananda Wellness in the Himalayan foothills of North India.