The Hotels Making Waves in Fashion

By Amira Hashish

The evolution of hotels into lifestyle brands is reaching new heights with a flurry of fashion lines stemming from our favourite holiday haunts. From grand dames collaborating with rising designers to boutique guesthouses curating their own collections, hotel merchandise has never been so coveted. Some pieces make a statement with logos on proud display, others take a more subtle approach. The fashion set can’t get enough with the likes of Olivia Palermo regularly spotted in Emporio Sirenuse and Kate Moss wearing ISSIMO loafers. Here are some of the collections that will brighten up your wardrobe…

Palm Heights x Bode

The Cayman Islands’ first all-suite boutique hotel is rippling through the travel world for all the right reasons. Founder and creative director Gabriella Khalil has made it her mission to blend considered design, food, art, culture and wellness. The hotel champions collaboration and that extends to its merchandise. A standout piece is a terry cloth beach jacket by rising menswear designer Emily Bode; striped towels used throughout the property have been repurposed to create the retro style coverall. Cotton hoodies, beach bags and slides are also part of the hotel’s in-house range, palmheights.store.

Sunset Tower x Sporty & Rich

Hotelier Jeff Klein reinvented the landmark Hollywood hotel a little over a decade ago. He is all about the understated and elegant look with an edge. Design highlights include a dark and moody bar and a pool area with the signature LA vista. There are pink leather semi-circular booths and sofas covered in fabric that Klein designed himself. Meanwhile, Sporty & Rich defines itself as a wellbeing label with simple yet thoughtfully made products that emphasise longevity. Its founder Emily Oberg, who has reinvented streetwear, has long loved Sunset Tower so the collaboration came naturally. Subtly co-branded tracksuits, t-shirts, and accessories in lavender,  chocolate, heather grey and cream are the epitome of laid-back luxe, sportyandrich.com.

Palazzo Avino x The Pink Closet

Palazzo Avino is a pink palace of dreams in Ravello on Italy’s Amalfi Coast. Once a 12th century private villa for an Italian noble family, it is now one of the most spectacular hotels in the Mediterranean. The hotel’s owner Mariella Avino has conceived what can only be described as the walk-in wardrobe of dreams in The Pink Closet. Less a shop, more an experience, it is a beautiful curation of clothing and jewellery. Its own sleepwear and lipstick line is a lovely reminder of this fabulously fanciful destination, thepinkcloset.com.

Nobu Ibiza Bay x LOVE BRAND & Co.

On the shores of Talamanca Bay, Nobu Hotel Ibiza Bay blends chilled out holiday vibes with a healthy balance of fun and Japanese fusion cuisine. The hotel has teamed up with LOVE BRAND & Co. to create shorts and shirts that embody its spirit. The summer lifestyle brand is rooted in travel. Founders Oliver and Rose have been chasing the sun together since they met in 2010. With family ties to the Bahamas, the couple have spent the last decade soaking up island life and creating their collection. The Sea Weave print and colours are inspired by the Posidonia seagrass meadows in Ibiza. It is all for a good cause with a percentage of sales going to the conservation fund Ibizan Preservation to help protect the threatened seagrass meadows, lovebrand.com.

Il Pellicano x ISSIMO

To say that the owner and artistic director of legendary Pellicano hotel group Marie-Louise Sciò is one of Italy’s tastemakers would be an understatement. Her boutique hotel on the Argentario Coast of Tuscany is the region’s most fashionable retreat. So it’s not surprising that she launched her own concept store, e-commerce and lifestyle platform called ISSIMO. As well as the hotel’s logo sweatshirt and t-shirt you will find a trove of fashion, beauty and home gifts by Il Pellicano’s collaborators and friends, issimoissimo.com.

Ritz Paris x FRAME

Sometimes the best pairings are the most unexpected. The iconic Parisian hotel has teamed up with denim brand Frame for its first foray into the world of fashion and the results are sublime. Each of the 22 pieces in the capsule collection is crafted from luxury materials and designed to evoke the sense of place the famed hotel has established. Instagram has gone wild for the double act and it has firmly put the Ritz on the map for the next generation of travellers, frame-store.com.

Eden Rock St Barths x PatBO 

Brazilian brand PatBo makes swimwear with sass. Founder and creative director Patricia Bonaldi began her career by opening a multi-brand store in her hometown of Uberlândia. Soon after, she started receiving requests to design her own pieces and so PatBo was born. Her capsule collection for Eden Rock comprises a gloriously feminine range of beachwear and nightwear paying homage to the hotel’s glamorous sunbeds and sea views, patbo.com.

Emporio Sirenuse

Carla Sersale of Le Sirenuse (featured in our Insider’s Guide to Positano) and her niece Viola Parrocchetti have been beavering away on Emporio Sirenuse since 2013. Their carefully curated collection of beachwear, resort wear, design and lifestyle items are favoured amongst the glitterati. Let’s just say the Le Sirenuse straw bag is a must for any Amalfi-goer worth their salt. MATCHESFASHION and Net-A-Porter stock the collection too. The Emporio works directly with small, family-owned enterprises in Mumbai, Delhi and Kolkata, using a network of talented artisans, many of them selected personally by Viola during the six years she spent living in India, emporiosirenuse.com

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