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The art of designing a statement exhibition
The RHS Chelsea Flower Show is back again this May for its annual floral extravaganza. For 2024, global design brand Andrew Martin is set to make a triumphant return to the prestigious event, in partnership with Pinewood Studios, captivating visitors with a spectacular stand showcasing the latest outdoor furniture, fabrics, and cushions.
Bringing theatrical drama to the design landscape
Located at stand RBG113, the Andrew Martin exhibit is inspired by Scottish writer, Robert Louis Stephenson’s and French painter, Paul Gauguin’s journeys to the South Seas. The design conjures up that 19th century fantasy for an idyllic desert island. Both men, when at the height of their creative powers, took the enormous risk of travelling halfway around the world – exiling themselves from their homelands and setting up in the South Seas. They had set out in search of restorative conditions, exotic inspiration, and a healthier place to live. Both banked on the receptivity of their established audiences, who appreciated the novelty of the work they delivered from such remote shores.
Designed and built in collaboration with Pinewood Studios, renowned for their movie-making magic, Andrew Martin brings cinematic enchantment to the world’s most prestigious flower show with its spectacular display which will feature a waterfall with over 12,000 litres of water and an ancient wooden rice barn at its centre, promising to be one of the most theatrical and immersive stands at this year’s show.
Immersive Experiences
Since 1978, Andrew Martin has been at the forefront of global interior design, shaping furniture, fabric, and wallpaper trends through the decades. Founder Martin Waller is often described as ‘the Indiana Jones’ of interior design, known for his adventurous spirit, endless curiosity, and innovative approach. A trip to the brand’s showrooms in London has been likened to ‘stepping into Aladdin’s Cave’, offering a beautiful mix of new furniture designs, exotic objects, and antiques that create a memorable shopping experience.
Andrew Martin’s impressive stand at the RHS Chelsea Flower Show promises to deliver the same sense of adventure – celebrating creativity, global influences, and the effortless integration of interior-inspired design into outdoor living spaces. Visitors are invited to embark on a sensory journey, where imagination knows no bounds and every corner reveals a new world of possibilities.
New Collections
The stand will showcase Andrew Martin’s newest fabric and cushion collection, Argonaut, alongside the brand’s best-selling outdoor range. Inspired by legendary tales and faraway lands, Argonaut comprises three outdoor fabric designs available in a variety of colours.
Argo: Named after the ship from Greek mythology, built by the gods to help Jason and the Argonauts sail from Lolcos to Cochis, Argo features a vertical stripe design with an irregular stitch effect in rich spice colours, fresh denim blues, and smart faded greys.
Trojan: Drawing inspiration from the ancient city of Troy, Trojan boasts an ornate geometric pattern and highlighted stitch. Available in warm colours, fresh white with denim blues, and neutral greys, Trojan adds a touch of timeless elegance to any outdoor setting.
Azorus: Transporting you to the beautiful beaches of North Africa, Azorus is a Moroccan-inspired textile with a faded ground and intricate printed stitch motifs. Available in faded denim and grey, Azorus evokes a sense of exotic charm and sophistication.