1 Battered Black Book Expands Senior Management Team  - The Battered Black Book

Battered Black Book Expands Senior Management Team 

Long-time BBB community member and seasoned operations executive Sara Durante joins as Head of Operations, and Brand Marketing professional Ged Lawson-Buick signs on as Head of Marketing 

(London, 10th January, 2025)  

Battered Black Book, the exclusive digital members club connecting the world’s finest brands to gatekeepers supporting high-profile and HNW individuals, is ramping up to expand its offerings to the community in 2025 by hiring two experienced executives.  

Sara Durante and Ged Lawson-Buick join Managing Director Ben Arnold and Head of Events Alex Popoff as part of the senior management team to help lead the company into a new phase of growth that will see further development of the Partner Directory and significant broadening of the membership base, with the introduction of new and improved initiatives for all members of the community. 

Sara Durante will serve as Head of Operations.  A business operations executive with over 20 years of experience in the media sector across the UK, US and Italy, Sara’s career spans roles in Business Operations, HR, C-suite support, Board Management, Comms, Content Development and Production. Sara joins BBB having been part of the community for over fifteen years, to help lead the management and operations of the company, as well as develop an ‘ambassadors’ programme to be announced soon.  

New Head of Marketing, Ged Lawson-Buick is a tech-savvy digital strategist and experienced brand marketing professional with over 20 years of expertise in driving brand growth through strategic multichannel marketing initiatives.  With a background in the luxury sector, Ged is uniquely placed to help take the club to the next level and enhance the partners’ and members’ experience.   

Managing Director Ben Arnold said: “I am thrilled to welcome Sara and Ged to the team. I have known Sara for many years and I am very pleased to be able to join forces with her in running the company, not to mention take on board her unique perspective as a long time BBB member.  Ged is equally talented and extremely experienced, and I can’t wait for our partners and members to see what he has in store for them!”  

Sara Durante added: “Ben was the very first person I met professionally when I arrived in London seventeen years ago, so it’s very special to partner up with him after all this time and join forces with Alex, also a long-time friend, and Ged.  I have been a huge fan and member of BBB for years, and I can’t wait to get stuck in and help contribute to BBB’s continued success.” 

Ged Lawson-Buick said: “I am incredibly passionate about creating impactful strategies that resonate with customers and drive real results, so I couldn’t pass up on the opportunity to join this unique company at such an exciting time of growth and expansion.”